Opening text Gallery FASHION & SHOES
Gallery FASHION & SHOES
30 August – 1 September 2020
28 August – 1 September 2020
Welcome to Düsseldorf
“There is a real need for face-to-face contact! A lot of events and meetings have been forced into the digital realm over the past few months, but industry surveys, exhibitors and buyer feedback are clearly showing that direct personal interaction not only remains important, but is also preferred: having the chance to touch and feel products and engage in real-life conversations in person are crucial – especially in our industry!”
Project Director and Managing Director of Igedo Company
At the end of August 2020, the wait will finally be over: after months of social distancing, Düsseldorf, Germany’s hotspot for international fashion and shoes orders, is inviting visitors to the first industry get-together of the season since the lockdown: from 28 August 2020, Igedo Company and Supreme will be forming a ‘fashion bridge’ and bringing the industry back together in person – with, of course, the official approvals from the authorities and all the necessary preventative measures.
First industry event after lockdown
With Fashion, Shoes and the Showroom Concept, Gallery is one of the first tradeshow events to be going ahead. For Ulrike Kähler, it’s clear: “The ball needs to start rolling again. It’s important for everyone that things start moving forward and that we establish a sense of normality in the current situation. That is vital for both exhibitors and buyers. New, fresh inspiration is more important than ever right now. And we are providing it with a well-balanced mix of shoes, fashion and accessories.”
Highest quality standards – also in the current circumstances
Even for this special edition, Igedo Company is once again offering an excellent portfolio of exhibitors as well as first-rate programme of side events. And for the first time, the DMI Fashion Days are also taking place simultaneously at the Areal Böhler. Visitors can look forward to plenty of information, inspiration and real-life interaction, not only there, but also at TW Order-Info and the many other interesting items on the agenda – and of course also in the halls with the carefully curated brands. Providing a tradeshow experience that is as carefree and relaxed as possible is the main priority here. The well-planned hygiene concept in cooperation with the Areal Böhler and the responsible authorities will guarantee the highest standards.
Pointing the way to the future
From 2021, Igedo Company’s next step will be to offer SHOES and FASHION on all four regular dates at the Areal Böhler in Düsseldorf. At each of the Gallery formats, the ratio of shoes, fashion and accessories will depend on the content focus of the relevant order date and its timing.
Due to the obligatory online registration as part of the health and safety measures and to avoid crowds congregating in queues, visitors to this Gallery format will enter and exit the event directly at the halls themselves. This will be supported by a highly functional guest management system. There will be no central entrance this time.
All events from the programme will take place in the ‘Altes Kesselhaus’:
- Over two afternoons, DMI FASHION DAY LIVE by the German Fashion Institute will ask the question “What’s next?”.
- TW Order-Info will be revealing the trends for spring/summer 2021.
- The HDS/L and BDSE press conference is providing information on the current situation of the manufacturing and retail sectors.
- Fashion Trend Pool will offer a valuable source of inspiration with their forecast for autumn/winter 2021/22 and Season’s Best for summer 2021.
- And WMS is presenting the results of the current report on German children’s feet and explaining the fits of children’s shoes.
In the ‘Alte Schmiedehallen’ visitors will find shoes from the CONTEMPORARY and URBAN segments, as well as accessories. With a mix of 32 shoe and fashion brands curated by Modeagentur Klauser, the ‘Halle am Wasserturm’ will be connected to the ‘Kaltstahlhalle’, which has been extended by 1,500 m². PREMIUM shoes will be on show there, as well as fashion from the AVANTGARDE and DESIGN segments, along with exhibitors from the Showroom concept.
Personal appearance by Boris Becker
A casual, refined collection inspired both by tennis legend Boris Becker and other male icons. The BORISBECKER collection promises a unique style experience for confident, sophisticated, urban men. Here the emphasis is on head-to-toe looks made up of coats, jackets, leather jackets, sporty blazers, jeans, chinos, trousers, shirts, knitwear, leather accessories and a small capsule collection of sportswear. The presentation will take place during the SHOWROOM CONCEPT of Gallery FASHION & SHOES on Friday, 28 August 2020 in the ‘Kaltstahlhalle’, at booth E11 and will be attended by Boris Becker himself. (Exact time still to be announced).